One bite and you'll agree Ritter's frozen custard is simply the creamiest, best-tasting ice cream ever to cross your palate. Ritter's is made fresh all day, every day, using high-quality dairy ingredients. We add just a smidgen of pasteurized egg yolk and don't fluff up our ice cream with a lot of air (like many other brands) to produce an amazing combination of flavor and texture. In fact, the name frozen custard is attributed to a Coney Island ice cream vendor who came up with the new name to better describe the rich, creamy experience. And to the surprise of many taste buds, Ritter's is only 10% butterfat, which is actually less than most competitors.